Four case studies and four more products built under the Barael name. Client engagements, consumer apps, and internal tools. All live or in active build.
Custom AI tool · getroed.com · In beta
Problem
Freight brokers lose deals to slow manual re-entry. An incoming RFQ email triggers a cascade of copy-paste across three tools.
Approach
AI reads the email, extracts all fields, flags the ones that need human review. The broker confirms, not transcribes.
Outcome
Every field confirmed before the quote goes out. The tedious half of the job is gone.
Client engagement tooling · getbario.com
Problem
Agency relationships go cold between milestones. Nobody has time to be the one who sends the 'just checking in' email.
Approach
Project-state triggers drive automated touchpoints. The right message reaches the client at the right moment without the account manager having to remember.
Outcome
Clients feel managed even when the project is quiet. Churn conversations start later, if at all.
Product website · selahcourse.com
Problem
An online course with serious content and no web presence that matched it. The old site looked like a template from 2018.
Approach
Design-forward marketing site, hand-coded in Next.js, deployed on Vercel. No page builder, no theme, no compromise.
Outcome
Live in two weeks. Converting. The client owns the repo.
Consumer app · lepetal.com · In build
Problem
Every plant app gives you the name. None give you the story behind it, or a place to keep what you've found.
Approach
Identification card built backward from the result screen: etymology, origin, confidence score, two named alternatives. A Victorian botanical illustration generates async from the same photo.
Outcome
The prompt designed backward from the UI is what makes the AI output fit the product instead of the product fitting the API. The illustration isn't a feature. It's the reason you come back.
Also built here.
Legal tech
getwhereas.com
Contract clause extraction and legal drafting tool built for teams that review agreements at volume.
Productivity
reqall.app
Project management built around the moment of capture. Voice, photos, Slack — Claude extracts tasks and decisions.
Interview prep
speakeasyprep.ai
AI interview prep that ships working voice reps, not generic question banks. Claude, Gemini, and Whisper.
Consumer AI
selves.me
A private journal that quietly builds a living identity portrait from your own words.